EVENT: From A startup to the stock market – The SenSen Story

From A startup to the stock market – The SenSen Story

When: Monday 16 April, 5.30-6.30pm

Where: Greenwood Theatre, Level 1, EEE

Speaker: Prof. Subhash Challa

SenSen Networks was founded in 2005 within UTS and spun off as a commercial entity in 2007 with seed funds from a Tasmania based venture fund in Australia. In October 2017, SenSen got listed on the ASX with many international funds and retail investors backing the company into the future.

The company is lead by Prof. Subhash Challa who started his academic career as a Research Fellow at the University of Melbourne in 1998 and who lead a number of DSTO projects in Object tracking and Data Fusion. He was a fast rising academic scholar who was headhunted to become Professor of Computer Systems at UTS in 2004. Within 3 years of joining UTS, he lead a team of students & staff to spin off SenSen Networks. Some of the students followed him into the start-up and are still part of the core technical team at SenSen.

SenSen developed world leading distributed intelligent sensor analytics platform, SenDISA, that is used by cities globally to make their operations smarter. The SenDISA platform is a Video-IoT data analytics platform that combines enterprise video and sensor data acquisition, data fusion and Big Data analytics into a highly scalable and configurable platform based on NVIDIA edge to cloud servers. It allows customers to improve the speed and accuracy of their decisions and automate business processes. City council operations including parking, traffic engineering, road safety, facility management, security operations and others are using SenSen solutions to make these operations smarter by making them more efficient – saving costs and in some cases, making more money.

With a team of over 45 people and a market cap closing in rapidly on $100M, SenSen solutions are now globally exported in countries like Canada, Denmark, Norway, Singapore, UAE, India, and USA.

Starting a technology company in Australia was not easy. With a bit of Angel and early stage investment funds available but no follow on funding past the seed stage, the company was on the verge of collapse for years. So how did the company survive, thrive and become an important player within the global smart cities market place?

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